ICCE Arts-Health-Entrepreneurship – Conference and Publication

 Artist and researcher, Hannah Hull, gave a paper at  the ENCATC Arts-Health-Entrepreneurship Conference held in Helsinki,

Finland on 22-23 October 2012. Suported by ICCE

 She presented her paper entitled, ‘Innovating Art Outreach’, which was developed during her ongoing incubation period with ICCE.

 Key questions that emerged at the conference included:

– How do we generate trust between Art and the Third Sector?

– Is ‘Arts and Health’ a… Marriage? Intersection? Twinning? Coordination of practices? And how do we ensure mutual understanding of the collaboration model.

– If Art expands the ‘spaces in-between’, and the Third Sector is about accountability, how do these unusual bedfellows become compatible?

The conference journal – including Hannah’s paper – is available at;


Hannah’s website: www.hannahhull.co.uk

 Paper extract:

 Innovating Art Outreach

by Hannah Hull

 In this paper I will propose the innovation of art outreach, based on my own practice-based research and the definitions of Argyris and Schön in Theory in Practice, and Spinosa, Flores and Drefus in Disclosing New Worlds. 

1. Introduction

2. Contemporary Art Outreach

3. The need for a recoordination of practices: How the current use of art practices is compromising outreach aims

4. Using a non-traditional art model to innovate art outreach – and make art outreach more innovative

5. A Further Argument: How a conceptual art model produces a site that enables innovation

6. Summary


Art Outreach can be seen as already innovative in terms of the coordination of practices found within the cross-appropriation model as defined in Disclosing New Worlds. Outreach appropriates art practice because it finds this practice useful in realising its own objectives:

“We call this bringing of practices into contexts that could not have generated them, but in which they are useful, cross-appropriation.” [1]

However, I will show how the current art model used produces only a short-term manifestation of outreach aims, and how this cross-appropriation is poorly integrated, compromising both art and outreach values.

I will propose a recoordination of these practices that will make this cross-appropriation more innovative and extend outreach values. I will go on to suggest that this recoordinated model effectively expands the capacity of art outreach by becoming a platform that produces new innovators.

I will then explain how outreach values are implicit to art, and demonstrate how a reprioritisation of art and outreach values within art outreach can unlock the full rehabilitative and socially inclusive aims of both art and outreach.


1 – Page 4: Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity, by Charles Spinosa, Fernando Flores and Hubert L. Drefus. (1997). USA: MIT Press.